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Give me a clean product please! Studying perception of consumer contamination in retail settings Master Thesis
Schoemaker, L.A.
September 2009 -
Impulse buying: using ‘upselling’ to increase sales in a B2B market a research about the difference in impulsive buying behaviour between B2C and B2B markets to help Nestlé Waters Direct increase sales via ‘upselling’ Master Thesis
Hoogerwerf, M.C.E.
September 2009 -
The reaction of the early majority in the cosmetic business to business market on the introduction of a high-tech product which shows a higher cost price and more possibilities than products where the market is used to, until now Master Thesis
Ermes, D.C.A.
September 2009 -
Stretching an authentic brand Master Thesis
Scheppingen, A.S.I. van
September 2009 -
The crisis, the sector, and the banks, how the crisis influences bank switching behavior Master Thesis
Vink, N.M.H.
September 2009 -
Experiencing physical and visible warmth promotes interpersonal warmth and warm product feelings Master Thesis
Marion, S. van
September 2009 -
The antecedents of participation in the virtual community and its digital environment Master Thesis
Berg, T. van den
September 2009 -
Attracting the right investors by doing the right thing Master Thesis
Hensbergen, L.H.J. van
September 2009