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Is organic food tasty? A study of organic and health certification seals and their influence on taste perception Master Thesis
Kooijman, J.J.
August 2014 -
The impact of ethnic spokespeople’s age on 1st and 2nd generation sub-Saharan Africans’ advertisement evaluations Master Thesis
Osei-Agyeman, A.R.A.D.
August 2014 -
Marketing economic sustainability Master Thesis
Rem, I.I.
August 2014 -
Oops, I did it again! Can products serve as heroes to improve consumer self-control? Master Thesis
Dekker, A.M.
August 2014 -
Groupon as a marketing tool for managers Deal design Master Thesis
Olsthoorn, J.
August 2014 -
Informal versus formal language use in advertising, does it make a difference? Master Thesis
Berkel, J.M. van
August 2014 -
Emotion appeal in advertising Shame and guilt appeal in donation behavior Master Thesis
Metselaar, G.M.
August 2014 -
Augmented virality How augmented reality enhances ad exposure Master Thesis
Boedjawan, R.K.
August 2014