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Extending the Red Bull brand Influence of brand extensions on brand image Master Thesis
Petronis, V.
September 2011 -
The stimulating language of emotion The effect of first or second language and promotion or prevention stimuli on emotional reactions Master Thesis
Beek, M.N.G. van
September 2011 -
An investigation of the most important front-of-pack nutrition labelling formats: the effects on consumer behaviour and public health Master Thesis
Diepen, J. van
September 2011 -
The real effects of premium-based promotional strategies The long-term perspective of premiums Master Thesis
Hoff, P. van 't
September 2011 -
Performance implications of adopting team-based reward systems Master Thesis
Tse, K.K.
September 2011 -
Sales promotions: the use of gifts as a promotional offer how managers could create brand loyalty with consumers when using gifts as a promotional offer Master Thesis
Hartog, V.B.
September 2011 -
Local versus global brand advertising An investigation into the influence of consumer culture, brand and language on consumer attitude towards brand advertising Master Thesis
Langedijk, S.C.A.M.
September 2011 -
How to become entrepreneurially ‘minded’ in the 21st century? Analyzing the influence of transactive memory systems and knowledge activation in established organizations Master Thesis
Drunen, A.G.A. van
September 2011