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The effect of certification seals and claims on purchase intention Master Thesis
Geurts, E.A.W.
August 2014 -
How do sustainable brand extensions impact brand trust in Dutch retail banks? Master Thesis
Cyrus, N.L.C.
August 2014 -
The influence of self-construal on the relation between power and conspicuous consumption Master Thesis
Burghouwt, S.M.
August 2014 -
The moderating role of proactive and reactive compensatory consumption Master Thesis
Soedarso, G.G.
August 2014 -
The commercial effectiveness of shame and guilt appeals in advertising Master Thesis
Filhol, M.H.
August 2014 -
Surprising the consumer The use of surprise in certification to grab the consumer’s attention Master Thesis
Groen, H.J.C.
August 2014 -
The underdog-effect In a private versus public environment Master Thesis
Leeuwen, C.A.M. van
August 2014 -
The impact of ethnic spokespersons in advertisement on second generation Asians and Westerners Master Thesis
Lin, C.Z.N.
August 2014