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Why consumers do not redeem coupons via daily deals websites Master Thesis
Theuns, C.A.
September 2013 -
Change is the only constant The effect of changing essential brand features on consumers’ evaluation of the brand and the moderating role of brand personality Master Thesis
Matthee, J.V.A.
September 2013 -
Hertog or just football? A study toward identification among football supporters Master Thesis
Lamers, S.J.
September 2013 -
Secret campaigns Psychological drivers of social transmission Master Thesis
Naydenov, D.I.
September 2013 -
Which price works best with a certification seal? What is the effect of price on the relation between a certification seal, the product attitude and purchase intention? Master Thesis
Zuidgeest, R.G.A.
September 2013 -
The effect of prominence of product placement on the attitude towards the brand A closer look at music videos Master Thesis
Soewarno, R.
September 2013 -
Daily deals and loyalty What leads Groupon customers to be loyal? Master Thesis
Welter, A.J.A.E.
September 2013 -
‘I want what she has!’ The effect of taste leadership in evaluating eWOM credibility of beauty gurus on YouTube Master Thesis
Jappy, P.J.
September 2013