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Intergenerational differences in ethnic identification and responses to ethnically targeted marketing in a buyer-seller situation Master Thesis
Abasari, F.
September 2013 -
Placebo effects and luxury cosmetics The power of scarce ingredients Master Thesis
Horneff, F.F.
September 2013 -
Bridging the gap between organizational identity and organizational image Effects on customer and employee satisfaction Master Thesis
Sluyter, C.L.
September 2013 -
Certification seals: the more, the better, or too much of a good thing? The effect of the number of certification seals on consumers’ purchase intention and willingness to pay Master Thesis
Eimesser, S.
September 2013 -
Feyenoord Rotterdam in de context van de multiculturalisering van de samenleving in Rotterdam-Zuid Master Thesis
Gerla, C.M.
September 2013 -
The role of causal status and coherence in feature weighting An enabler of employees' brand supporting behaviors Master Thesis
Mende, R.H.
September 2013 -
Signaling quality: who will win ‘the battle’? The effect of health certification, puffery and brand category Master Thesis
Kuijvenhoven, Q.M.
September 2013 -
Co-branding to revitalize a flagship product An experiment : if you can’t beat them, join them? Master Thesis
Santen, E.J. van
September 2013