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For what it’s worth: determining the success of conspicuous consumption Perceived competence and warmth of conspicuous consumers Master Thesis
Offermanns, J.
August 2014 -
Driving product success through phonetic symbolism and brand name meaningfulness Master Thesis
Savenije, M.
August 2014 -
Sounds right Market share effects of phonetic symbolism across product dimensions Master Thesis
Kosztolányi, M.
August 2014 -
The effect of powerlessness and spirituality on conspicuous consumption How spirituality shapes the relationship between power and luxurious consumption Master Thesis
Sobieraj, M.Z.
August 2014 -
Choice substitution Examining the role of instrumental versus experiential product benefits and decision strategy in influencing the substitutes consumers choose Master Thesis
Atanásio Carreira, M.
August 2014 -
Does goal setting lead to problematic behaviour? Master Thesis
Lakerink, K.
August 2014 -
August 2014
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Others solve for ‘me’, but not for ‘us’ Understanding the influence of third-party actions on the effectiveness of guilt appeals in advertising Master Thesis
Rahmann, G.
August 2014