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The roles of perceived risk and moderating effects of utilitarian and hedonic values in the intentions to use location-based applications Master Thesis
Democrat, D.S.
August 2014 -
The impact of price promotion and purchase acceleration/deceleration behavior during holidays Master Thesis
Lu, X.
August 2014 -
Positive shame Shame feelings after positive experience Master Thesis
Liu, Y.
August 2014 -
Optimal match between brand personality and tone of voice regarding brand evaluation Master Thesis
Han, Y.
August 2014 -
What makes a brand name ‘good’? The effects of brand name characteristics on product success Master Thesis
Brkić, B.
August 2014 -
Stimulating complaining behavior by boosting state self-esteem in a public transport sector Master Thesis
Post, B.
August 2014 -
Fashion experienced through apps Influence of branded mobile apps on customer engagement Master Thesis
Lasota, K.M.
August 2014 -
Evolution of individual preferences for music genres Master Thesis
Bacher, F.
August 2014