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Deal characteristics as determinants of success of social coupon campaigns Master Thesis
Fischer, A.
August 2014 -
How can companies that claim to behave in a sustainable way convince possibly sceptical consumers to buy their products? Master Thesis
Hes, B.R.
August 2014 -
Does pleasure positively affect purchasing behaviour? Master Thesis
Chen, Y.
August 2014 -
The effect of different types of rewards on brand loyalty Master Thesis
Kloet, T.A.
August 2014 -
Assessing labels and language in food perception Master Thesis
Nguyen, P.Y.
August 2014 -
Emotional appeals in advertising A gender approach to the effects of shame and guilt appeals on consumer purchasing behavior Master Thesis
Benat, R.R.
August 2014 -
Pride, shame, and positive shame: experiencing shame due to doing well or positive shame when doing well feels wrong Master Thesis
Langstraat, T.
August 2014 -
Building your brand: the effectiveness of content on Facebook and Twitter on CTR Master Thesis
Khalil, S.
August 2014