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The effectiveness of positive versus negative emotional appeals on anti-smoking advertisements, moderated by graphical versus textual design Master Thesis
Schroeijers, Fleur
April 2024 -
Eco-score labels: a step towards European responsible consumption Master Thesis
Cerceja, Daniel
April 2024 -
The impact of celebrity models on sustainable fashion choices Master Thesis
van Liere, Niall
April 2024 -
What drives people to share WOM in the form of pictures? Master Thesis
van Klompenburg, Michael
April 2024 -
The Booktok Effect A case study of a virtual community in a video-sharing platform Master Thesis
Alfonso Severino, Isabela
April 2024 -
When do ethical consumers not practice what they preach? Master Thesis
Tielen, Isabella
April 2024 -
Self vs other benefit appeals in attracting volunteers: the effect on the willingness to volunteer Master Thesis
Gillesse, Jurjan
April 2024 -
The attraction effect in an online ticket shop, mediated by anticipated regret and moderated by time pressure Master Thesis
Sarvari, Nima
May 2024