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The influence of AI labeling on Art Valuation: Perceived Creativity as a mediator on Willingness-to-Pay (WTP) Master Thesis
Meijer, Merel
July 2024 -
Deepfakes in Advertising: A study exploring the role of creativity in synthetic ads and its effect on consumer purchase intentions Master Thesis
Román Burgos, David
July 2024 -
The Human Effect - The role of human brands on consumer behaviour: A study in the music industry Master Thesis
Heuvelman, Nicole
July 2024 -
Dietary Deception: Food Claims Printed on Unhealthy Foods Packaging and their Effects on Consumer Perceptions Master Thesis
de Vries, Olivier
July 2024 -
Pride and Pro-Environmental Behavior: How Pride Can Create and Sustain The Virtuous Cycle of Positive Affect Master Thesis
Blijlevens, Chelsea
July 2024 -
Nudge for the better: A quantitative study on the effect of nudging on consumers' choice of sustainable fashion Master Thesis
Hentati, Majdi
July 2024 -
The Eco-Score: Helping consumers to make more sustainable choices. The effect of the Eco-Score label on Dutch consumers’ willingness to pay Master Thesis
Harmankaya, Timo
July 2024 -
Comparing the influence of textual descriptions versus social credit scores of reviewers on purchase intention through reviewer credibility Master Thesis
Vonk, Sebastiaan
July 2024