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Nothing is good or bad but in comparison An integrated analysis of factors moderating order effects for visual and gustatory sensory stimuli Master Thesis
Larina, E.A.
September 2011 -
Are private labelled copycats as threatening as they look? How leading national brands can benefit from being copied by retailers and their private labels Master Thesis
Baal, S.L. van
September 2011 -
The influence of word-of-mouth on the consumer buying decision process An investigation in the privately owned car market Master Thesis
Statz, M.J.C.
September 2011 -
Fur apparel consumption A Dutch exploratory research about the effect of social acceptance on the relationship between consumer involvement in fur and purchase intention Master Thesis
Wijnolst, M.
September 2011 -
Social comparison theory and emotions The impact of consumers’ perceptions on brand loyalty Master Thesis
Bottema, S.
September 2011 -
Creative clusters Defining the advantages of doing business in a cluster Master Thesis
Daatselaar, P.
September 2011 -
Perceived quality of sustainably adapted product attributes in the Dutch dinner-food market Master Thesis
Berg, B.R. van den
September 2011 -
The aftermath of product placement in popular TV-series Social media Master Thesis
Haaren, L.M. van
September 2011