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Social influence on consumer innovativeness From traditional to digital television viewing Master Thesis
Klaver, O.C.
September 2011 -
To thine own self be true: creating the impression of sincerity trough packaging the case of ‘Haagse Hopjes Cake’ Master Thesis
Wiegant, M.P.G.
September 2011 -
How to become entrepreneurially ‘minded’ in the 21st century? Analyzing the influence of transactive memory systems and knowledge activation in established organizations Master Thesis
Drunen, A.G.A. van
September 2011 -
Influence of online social networks on consumer behaviour Social media and its’ influence on the consumer decision making process Master Thesis
Atten, R.A. van
September 2011 -
Personal care products Premium-based promotional offers Master Thesis
Bellou, V.
September 2011 -
Local versus global brand advertising An investigation into the influence of consumer culture, brand and language on consumer attitude towards brand advertising Master Thesis
Langedijk, S.C.A.M.
September 2011 -
Sales promotions: the use of gifts as a promotional offer how managers could create brand loyalty with consumers when using gifts as a promotional offer Master Thesis
Hartog, V.B.
September 2011 -
Performance implications of adopting team-based reward systems Master Thesis
Tse, K.K.
September 2011