-
Visualisation in online marketing How contrast in pictures can influence choice behavior of consumers in the Albert Heijn web-shop Master Thesis
Rozema, K.W.
December 2011 -
Buy the way you feel An investigation about the influence of specific positive emotions on customer satisfaction and behavioural intentions Master Thesis
Eich, A.
December 2011 -
Attract more female spectators to a golf event How to enhance the attractiveness of golf event spectatorship : a gender perspective Master Thesis
Nolte, J.B.C.
December 2011 -
The use of English language in advertising How the use of English in print advertising elements can influence advertising effectiveness Master Thesis
Haze, R.J.
December 2011 -
Customer loyalty in the Dutch retail bank ABN AMRO How to close the backdoor? Master Thesis
Brugge, A.N. van
March 2012 -
Rotterdam green port, green city, green home The effect of sustainability on the relationship between city branding, city image and loyalty Master Thesis
Loon, I.J.C. van
March 2012 -
Influencing consumers’ emotions through advertising The importance of the emotional state Master Thesis
Tol, C. van
March 2012 -
Why do consumers prefer domestic products over foreign products? With the Netherlands as being the home country for consumers Master Thesis
Melis, T.G.
March 2012