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The need to belong Loneliness influencing consumers’ preferences for domestic over foreign brands Master Thesis
Taarling, F.M. van
September 2009 -
Organisational adoption of an innovation based on a known technology Master Thesis
Visscher, M.W.
September 2009 -
Child advertisement: celebrity endorsers versus celebrity spokes characters the differences in influence between celebrity endorsers and celebrity spokes characters towards children Master Thesis
Heemskerk, B.M.
September 2009 -
The country of origin effect in Dutch financial services The case of ethnic minorities Master Thesis
Yilmaz, G.
September 2009 -
Global versus local brands How consumers perceive and evaluate brands Master Thesis
Limborgh, S.A. van
September 2009 -
Surprise gift buying A research towards the determination of the impulsiveness of the surprise gift buying process Master Thesis
Maurik, M.G.J. van
September 2009 -
What are the critical success factors of branded utility for service companies? Master Thesis
Bouter, W.W.C.
September 2009 -
People do not buy from clowns, or do they? Master Thesis
Voorhorst, D.I.
December 2009