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Organic as a way of life: why do they buy organic food? analyzing factors that influence Indonesian consumer to buy organic food Master Thesis
Pratama, E.
September 2011 -
Our best thoughts come from others Exploring the factors that influence knowledge sharing in online communities of practice on a social networking platform Master Thesis
Karakasis, S.
September 2011 -
Customer empowerment in sponsorship decisions What are the effects of customer empowerment in sport sponsorship decisions on consumer attitudes? Master Thesis
Leersum, R.A. van
September 2011 -
The peak-end effect on trailer editing Assessing moment-to-moment responses in overall judgments Master Thesis
Peng, P.
September 2011 -
A study of customer selection criteria for getting a mortgage in the Dutch retail banking market Master Thesis
Mink, R.A.C.
September 2011 -
Going green for the cause! The effects of sustainability and cause-related marketing on purchase intention, consumer evaluations and word-of-mouth in the (bottled) drinking water industry Master Thesis
Hof, W. van 't
September 2011 -
In-store marketing tools to drive sales The case study : Philips AVC Cables and Connectors in European retailers Master Thesis
Kavusturan, B.
September 2011 -
Why do baby boomers drink? A study of change in drinking motives Master Thesis
Meijer, J.M.
September 2011