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Antecedents and the role of involvement in the creation of repurchase loyalty on a product category level Master Thesis
Choi, B.T.J.
March 2012 -
The effectiveness of free gift promotion types Measuring differences across promotion types and brand equity’s on purchase and repurchase intentions of retail products Master Thesis
Olst, M.S. van
March 2012 -
Influencing consumers’ emotions through advertising The importance of the emotional state Master Thesis
Tol, C. van
March 2012 -
Listing effect on price-quality image of national brands and hard discounters Master Thesis
Heijster, D.D.R. van
March 2012 -
Changing brand associations A learning experiment Master Thesis
Hylkema, J.J.
March 2012 -
Repositioning vs. brand extension during a paradigm shift Master Thesis
Kim, E.J.
March 2012 -
Does negative word-of-mouth have a good side? How the response in social sharing affects consumer loyalty Master Thesis
Kazmi, S.H.N.
March 2012 -
Self-gifts Understanding buying behavior and implications for marketing management Master Thesis
Djavakhadze, N.
March 2012