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Frame It Right! Boosting Virtual Try-On with Strategic Messaging: A Look at the Role of Loss Frames Master Thesis
Frattini, Zoe
July 2024 -
AI the new frontier: Framing Artificial Intelligence to facilitate adoption from employees Master Thesis
Mak, Olivér
July 2024 -
The Role of Social Media in Fostering Adoption of Sustainable Fashion Practices: Consumer Interpretations of Color and Language in Fashion Houses' Campaigns Master Thesis
Kostovska, Ivona
July 2024 -
Managing Organizational Change: The Impact of Combined Participative and Directive Leadership on Employee Resistance to Organisational Change Master Thesis
Swier, Lion
July 2024 -
Framing Strategies and Consumer Adoption: Exploring Online Grocery Shopping Through Food Delivery Aggregators Master Thesis
Bartolucci, Tommaso
July 2024 -
The function fulfilled by AR in experiential marketing: the case of L'Oréal Master Thesis
Szperna, Natalia
July 2024 -
Ignorance is Not Bliss: A unified model of data breaches and their consequences Master Thesis
Zouharová, Kateřina
July 2024 -
Making Cybersecurity E-Learning More Effective for Generation Z Master Thesis
Gerndt, Leonard
July 2024