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The start-up, growth, internationalisation and success of entrepreneurial firms Master Thesis
Fraßa, N.E.A.
February 2015 -
Drivers and barriers to internationalization for mobile application companies An exploratory study Master Thesis
Lamprou, O.
February 2015 -
Ambidexterity in marketing: how to become an ambidextrous marketeer and the impact on job performance a network perspective Master Thesis
Caselli, V.
February 2015 -
Product launches and campaign content on Facebook Master Thesis
Ölçer, D.Z.
February 2015 -
M&A in big pharma: an event study and news sentiment analysis Master Thesis
Minnema, K.S. and Dittrich, K.
February 2015 -
The impact of premium private label brand image on consumers’ evaluation of retailer image an analysis in the German grocery retail market Master Thesis
Ditzel, A.
February 2015 -
Vertical product line extensions in the smartphone industry To extend or not to extend, that is the question Master Thesis
Armonaite, E.
February 2015 -
New product exclusivity: does it matter to consumers? Consumer perception of exclusive product launches in the consumer packaged goods industry Master Thesis
Berge, S.R.J. ten
February 2015