-
Corporate rebranding in cross-border M&As The effect of a global acquirer on consumer brand equity at the target level Master Thesis
Doppegieter, A.
June 2012 -
How do verticalization strategies as shop in shop concepts affect the brand image and brand equity of the global retailer Hugo Boss from the customers’ point of view? Master Thesis
Elfferding, D.
June 2012 -
Corruption and firm value Does paying bribes pay off? Master Thesis
Willing, C.
June 2012 -
Jack-of-all-trades theory in the university setting Does it affect the entrepreneurial intentions of students? Master Thesis
Herzogenrath, D.J.H.
June 2012 -
Social media’s role in politics The impact of Facebook and Twitter on political and civil participation Master Thesis
Beyrle, T.L.
June 2012 -
Internationalization and performance of emerging market companies Empirical evidence from large Brazilian firms Master Thesis
Bantli, A.A.
June 2012 -
Seeing how it’s made and knowing who it made Does it matter to gin consumers? Master Thesis
Scheepers, C.I.
June 2012 -
Cultural intelligence at Volkswagen Master Thesis
Hargas, D.
September 2012