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Getting content 'right': marketers' perspectives on how to succeed in social media Master Thesis
Balasubramaniyan, S.
December 2015 -
Value of print: digital to print magazine brand extension and its influence on the parent brand image Master Thesis
Erokhin, M.
December 2015 -
Attitudes and purchase intention towards premium private label food spreads Master Thesis
Paraskevopoulos, K.N.
December 2015 -
Understanding collaborative consumption: why consumers choose to participate in the sharing economy Master Thesis
Rybachuk, S.
December 2015 -
Disruptive innovations: the role of vision communication Master Thesis
Siviero, V.A.A.
December 2015 -
Selling through keywords: finding and embracing opportunities on Amazon’s marketplaces Master Thesis
Dressler, T. von
December 2015 -
A study of collaboration between sections of supply chains and the effect of internet based e-collaboration tools on supply chain management Master Thesis
Ramakrishnan, L.
December 2015 -
Variable-rate pricing of electric vehicle charging: exploring consumer behavior using TamagoCar app Master Thesis
Tsereklas-Zafeirakis, A.
December 2015