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External pre-purchase search for information on the internet The role of product experience, prior knowledge, importance of attributes and perceived purchase risk Master Thesis
Nguyen, T.T.N.
July 2014 -
The theory of the FFE of disruptive innovations Master Thesis
Kurek, K.
July 2014 -
Challenges of sustainable innovations and the ability of small and medium-sized vs. large firms and service vs. product firms to cope with them Master Thesis
Rhee, H.J. van
July 2014 -
Cluster strength, co-location and reputation of the parent firm as a forecaster for spin-off performances Master Thesis
Okker, W.
July 2014 -
The impact of cradle-to-cradle on the innovation process Master Thesis
Vendrig, R.A.C.
July 2014 -
The impact of firm-level creativity on firm-level process and product innovation productivity Master Thesis
Huizen, E.R. van
July 2014 -
How does experiential marketing lead to consumer-brand emotional attachment? Evaluating relationships among experiential marketing, brand personalities, consumer-brand trust and consumer-brand emotional attachment Master Thesis
Wong, Y.F.
July 2014 -
Customer performance in new product development Master Thesis
Bainathsah, D.J.
June 2014