Media & Creative Industries
Collection
Collection
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How Nike creates its brand identity through Instagram A Thematic Analysis of Nike Master Thesis
Santen, Niels van
January 2024 -
Making it in a Man’s World A Thematic Analysis of Olympic Women Athletes Self-representation on Instagram Master Thesis
Andrejevaitė, Laisvyda
January 2024 -
Shaping What Shapes Us A Qualitative Inquiry on How Leaders Employ Media to foster Positive Impact in Organizations and Society Master Thesis
Cruz Garcia, Nico
January 2024 -
It's Nice to Have a Friend, but is Your Favourite Musician one? Parasocial Relationships and Fan Behaviour Master Thesis
Sanne Holleman
October 2025 -
"Let me know when we're done dick measuring" An analysis of the entanglement of gender, race, and class in the representation of power in Lioness Master Thesis
Alice Raffegeau
October 2025 -
Trusting TikTok: The Influence of Human and Machine Agents on the Credibility of Beauty Product Information on TikTok Master Thesis
Alysia Sewdin
October 2025 -
Scroll, Judge, Unfollow: How Audiences Navigate Authenticity and Cancellation A Thematic Analysis of Authenticity and Cancel Culture on TikTok, YouTube, and Instagram Master Thesis
Caroline Haas
October 2025 -
The Value of Authenticity in Contemporary Music Industry A qualitative study of how artists and listeners craft an authentic connection through Instagram platform Master Thesis
Sofia Dellomonaco
October 2025