Media & Creative Industries
Collection
Collection
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Shaping Mediated Brand Identity Through Livestreaming: A Case Study of Zara Live Show Master Thesis
Heather Yang
October 2025 -
Stand-Up, Stand Out Challenging Dominant Narratives Through Marginalised Comedy Master Thesis
Berrak Gürsaz
October 2025 -
Foster Engagement: Reconstructing Rewatching Behavior How Motivations for Rewatching TV Shows Influence Social Engagement and Rewatching Behavior Master Thesis
Nina Schilken
October 2025 -
Tune In: The Power of Sound in Shaping Trailer Engagement An Experimental Study in Personalized Soundtracks and Viewer Engagement in Film Promotion Master Thesis
Raluca Grigore
October 2025 -
Designing Difference: Open Innovation in Fashion Unpacking Collaborative Strategies: Leveraging existing ties, Product Exposure, and Entrepreneur Exposure Master Thesis
Jacopo Subissati
October 2025 -
Beyond the Crime: True Crime Podcasts as Spaces for Community-Building among Young Italian Women Master Thesis
Clara Pedullà Pedullà
October 2025 -
The Algorithmic Shade Room An experiment on how bias in curated social media feeds shapes trust and platform fairness Master Thesis
Zahra Kraag
October 2025 -
Performing Effortless Beauty A thematic analysis of aesthetic labour and the "clean girl" aesthetic on TikTok Master Thesis
Madeleine Driscoll
October 2025