Media & Creative Industries
Collection
Collection
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Shaping the Female Teen: A qualitative study on the portrayal of female characters in teen dramas Master Thesis
Marley van der Knaap
June 2022 -
“Together we can do anything!”: A study on fan involvement in pop music marketing Master Thesis
Marloes Joosen
June 2022 -
‘Quality Television’ on Netflix: Uncovering the Dynamics of Cultural Capital in Television Viewing on Netflix. Master Thesis
Sanne Verhoef
June 2022 -
The persuasive power of narratives: Qualitative research into creative agencies and their use of storytelling for customer engagement Master Thesis
Viktória Vargová
June 2022 -
Branding Positioning in the Digital Age: A case of Balenciaga’s Digital Creative Partnerships Master Thesis
Meiko Janina Umezawa
June 2022 -
The captivating magic of fandoms A qualitative study about long-term fan engagement with the Harry Potter franchise Master Thesis
Henriette Barbara Nöthel
June 2022 -
Artificial intelligence in digital marketing: use versus abuse? A qualitative research into the ways digital marketing practitioners in the Netherlands mitigate business and ethical considerations in their work Master Thesis
Natalia Khozyainova
June 2022 -
Postponed until further notice The impact of COVID-19 on independent film distribution and exhibition in The Netherlands Master Thesis
June 2022