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Brand Misconduct: the importance of the timing of reaction Master Thesis
Bagnolo, G.
August 2022 -
Spreading the rooftop revolution: a machine learning approach Master Thesis
Bosma, M.
August 2022 -
Relative Importance of ESG branding on consumer purchase decisions Master Thesis
Sarkar, S.
August 2022 -
The effect of a negative review on consumer trust and purchase intention given context dependent factors Master Thesis
Kettenis, T.
August 2022 -
Is the flight shaming movement effective in changing customersâ behaviour? Travel mode preference for the Amsterdam-London-Amsterdam route depending on flight shaming movement effect and price. Master Thesis
Piotrowski, W.I.
August 2022 -
Churn prediction: a comparative study on the influence of using balancing techniques on the predictive performance of churn prediction models Master Thesis
Kleij, A. van der
August 2022 -
What influence do the brand reputation and message have on consumers\' purchase intentions when using sustainability messaging as a promotional tool in corporate social responsibility campaigns? Master Thesis
Kirilova, G.V.
August 2022 -
To switch or not to switch. A study on the factors influencing the decision to switch health insurance. Master Thesis
Huegen, F.M.
August 2022