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What influence do the brand reputation and message have on consumers\' purchase intentions when using sustainability messaging as a promotional tool in corporate social responsibility campaigns? Master Thesis
Kirilova, G.V.
August 2022 -
A comparison between social marketing and corporate social marketing Master Thesis
Veldhoven, N.P. van
August 2022 -
Crowdfunding and product perceptions as marketing tools to influence customers' willingness to pay Master Thesis
Jitaru, P.A.
August 2022 -
The impact of Twitter sentiment on bitcoin financials Master Thesis
Gkiourtzidis, C.
September 2022 -
The effect of different types of online sales channels on online product review valence Master Thesis
Kamer, T.
September 2022 -
Colors in Marketing: The Impact of Colors in Fashion Social Media Advertisements on Consumer Decision-Making Processes Bachelor Thesis
Ayyildiz, M.
September 2022 -
Dutch Generation Z University Students Consumption and Purchase Behaviour Regarding Plant-Based Milk Alternative Bachelor Thesis
Kayene Tabina Sekarwangi, .
September 2022 -
Automobile advertisements influencing the consumer behaviour of middle-aged women in the Netherlands Bachelor Thesis
Bruijne, D.W. de
September 2022