Erasmus University Thesis Repository Publications by Year
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    Factors Contributing to the Establishment of Trust Between the Hosts of Sports Podcasting and Proactively Engaged Sports Fans Bachelor Thesis

    Bertasi, S.

    September 2024
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    Can (A)I Change Your Mind? Bachelor Thesis

    Pool, D.A.

    September 2024
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    Polarisation in Advertising: How Ethnic Diversity Influences Purchase Intentions Across Political Spectrums Bachelor Thesis

    Barendregt, D.J.

    September 2024
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    Making Water Polo Big: Revisiting Marketing Strategies of Water Polo Bachelor Thesis

    Gemalmazoglu, K.

    September 2024
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    AI agent personality and purchase intention in expectation-discrepant transactional offers Bachelor Thesis

    Kadda, A.G.

    September 2024
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    From Chic to Shamem - The effect of face consciousness on the purchase intention of Dutch consumers towards counterfeit luxury goods and the mediating role of risk of embarrassment Bachelor Thesis

    Poelhekke, R.F.J.

    September 2024
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    De impact van het Retourbeleid van Modewebwinkels op Consumentengedrag Bachelor Thesis

    Geukema, J.T.

    September 2024
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    Perceived Brand Credibility of Nike Among Indian Gen-Z: A Comparative Study Between Sports Fans and Non-Fans Bachelor Thesis

    Goyal, P.

    September 2024
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