What Makes a Theory Influential? A Study on the Takeoff of Behavioral Economics Theories within the Marketing Literature

Additional Metadata
Thesis Advisor	Camacho, MSc. N.M.A.
Persistent URL	hdl.handle.net/2105/10285
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Viergever, Steef. (2011, October 14). What Makes a Theory Influential? A Study on the Takeoff of Behavioral Economics Theories within the Marketing Literature. Business Economics. Retrieved from http://hdl.handle.net/2105/10285

Publication