What Makes a Theory Influential? A Study on the Takeoff of Behavioral Economics Theories within the Marketing Literature

Additional Metadata
Thesis Advisor	Camacho, MSc. N.M.A.
Persistent URL	hdl.handle.net/2105/10285
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Viergever, Steef. (2011). What Makes a Theory Influential? A Study on the Takeoff of Behavioral Economics Theories within the Marketing Literature. In Business Economics.http://hdl.handle.net/2105/10285

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