Cloud Computing - Marketing Strategy for the Music Industry

The music industry has experienced serious downturn during the last ten years. The emergence of peer-to-peer online file-sharing systems has caused significant damage to record companies and artists in terms of dramatically decreased music sales, due to illegal downloading. However, the technological pace brings to light an innovation that can re-vitalize the music business and take it out from the ditch. The name of this new technology is Cloud Computing. This paper examines possible ways of integrating cloud computing into a successful marketing strategy within the music industry. The research is based on elaborate literature review and theoretical frameworks from the field of marketing, cloud computing technology and music digitalization.