Blackwell, Engel, and Miniard claim that their Consumer Decision Process model (CDP model) is applicable for the Internet. Their claim is criticized by different literature from the sciences psychology and sociology. This thesis is an attempt to apply the original Consumer Decision Process model to the Internet environment and modify it according to the criticism of these two sciences. Creating this way a new Integrated Consumer Decision Process model for the Internet based on the Trust model of Lee and Cheung.

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Hofstra, Drs N.
hdl.handle.net/2105/10446
Business Economics
Erasmus School of Economics

Hayde, T.P. (2011, January). Integrated Consumer Decision Process model for the Internet. Business Economics. Retrieved from http://hdl.handle.net/2105/10446