2012-06-01
The effect of positivity of the blog on brand attitude and purchase intention: An empirical blog study
Publication
Publication
Additional Metadata | |
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Schie, Drs. R.J.G. van | |
hdl.handle.net/2105/11336 | |
Business Economics | |
Organisation | Erasmus School of Economics |
During, Stacey. (2012, June). The effect of positivity of the blog on brand attitude and purchase intention: An empirical blog study. Business Economics. Retrieved from http://hdl.handle.net/2105/11336
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