2012-08-03
“The influence of brand engagement in Social Network on the intention of consumers’ to purchase a product regarding its brand equity”
Publication
Publication
Additional Metadata | |
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Adiguzel, dr. F. | |
hdl.handle.net/2105/11761 | |
Business Economics | |
Organisation | Erasmus School of Economics |
Markopoulou, A. (2012, August 3). “The influence of brand engagement in Social Network on the intention of consumers’ to purchase a product regarding its brand equity”. Business Economics. Retrieved from http://hdl.handle.net/2105/11761
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