2012-08-03
“The influence of brand engagement in Social Network on the intention of consumers’ to purchase a product regarding its brand equity”
Publication
Publication
| Additional Metadata | |
|---|---|
| Adiguzel, dr. F. | |
| hdl.handle.net/2105/11761 | |
| Business Economics | |
| Organisation | Erasmus School of Economics |
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Markopoulou, A. (2012). “The influence of brand engagement in Social Network on the intention of consumers’ to purchase a product regarding its brand equity”. In Business Economics.http://hdl.handle.net/2105/11761 |
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