Charactarizing sustainable Entreperneurship

Despite the extensive research orchestrated on the subject of entrepreneurship, little has been uncovered regarding sustainable entrepreneurs. The Geneva Convention and global warming have opened new opportunities to sustainable entrepreneurs worldwide, and introduced a new dimension to the study of entrepreneurship. This relatively young subject matter has few investigations under its belt and approaches every academic research paper with a perspective of sustainable being dissimilar to non-sustainable entrepreneurs. This paper aims to uncover what factors separate entrepreneurs from choosing a to engage in sustainable as opposed to non-sustainable business activity. Furthermore, previous studies within this field have barely reflected on the practical aspect of sustainable entrepreneurship. For this very reason, this paper decided to combine academic theory with practical case studies and interviews. The intention is to cross-reference any results found in academic research with real-life examples, to be able to answer our research question with confidence and integrity. The conclusion of the investigation is counter-intuitive and explains that sustainable entrepreneurs are no different from non-sustainable entrepreneurs. What ultimately separates them from each other is industry specific knowledge, networks and awareness – otherwise also known as accessibility. An entrepreneur is subject to his/her environment and ability to allocate the resources necessary to start business within a specific industry – if some required resources cannot be located, then that industry is inaccessible to him/her. Hopefully, future investigations are encouraged to exploit our conclusion as a starting point for their own research. As an example of how extensive and complex this subject is, our investigation developed some thought-provoking ideas, which due to time constraint, were beyond the scope of this paper. Never the less, I anticipate future papers to investigate subject matter, such as, whether sustainable entrepreneurship can be viewed as a Luxury Good?