The effects of applied business ethics on consumers’ perceptions in the fast moving consumers’ goods (FMCG) sector.

This thesis indicates the end of a journey but on the same time the start of a new one. The person I would like to thank the most is first of all my supervisor Nel Hofstra for her guidance and support, as well as Luit Kloostermann for his overall contribution. Moreover, I would like to express my sincere gratitude to all the teaching staff of MSc Marketing for the academic year 2012-2013 for providing me with the necessary knowledge and practical skills regarding the Marketing discipline. In addition, I would like to thank all those who participated in filling in the necessary questionnaires for this study. Finally, I would like to thank my family and friends for all of their support all these years of my studies.