Ecological Purchase Intentions

Consumers of the world have been made more aware of environmental issues that have risen during this time. The shift towards environmental behaviour has been in part due to the popularity rise in ecological awareness. Studying environmental behaviour is a popular subject in the academic field. Many researchers investigated the motives what drives one to act this way. Although a great amount of studies have been done on behaviour, very little has been written primarily on ecological purchase intentions. This paper aims to contribute to that scarce research. A sample of 2668 respondents was utilized to determine whether consumers actually care about a sustainable environment and which factors influence their ecological purchase intentions. The factors environmental attitude, perceived responsibilities and age were applied to measure these intentions. Several variables were linked to these factors. The variables of environmental attitude and age had the largest impact on ecological purchase intentions, with the need to talk as the strongest predictor. The results reflected that according to the consumers themselves, they value a sustainable environment. However, the environmental concerns are not consistently translated to their actual intentions.