Get what you gift.: Examining the effect of direct attributed non-price promotional mass-gift-commodity offer frames for customer loyalty responses.

Additional Metadata
Thesis Advisor	Lourenco,Dr. C.J.S.
Persistent URL	hdl.handle.net/2105/14130
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Yark, Renatus. (2013, August 15). Get what you gift.: Examining the effect of direct attributed non-price promotional mass-gift-commodity offer frames for customer loyalty responses.. Business Economics. Retrieved from http://hdl.handle.net/2105/14130

Get what you gift.