Get what you gift.: Examining the effect of direct attributed non-price promotional mass-gift-commodity offer frames for customer loyalty responses.

Additional Metadata
Thesis Advisor	Lourenco,Dr. C.J.S.
Persistent URL	hdl.handle.net/2105/14130
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Yark, Renatus. (2013). Get what you gift.: Examining the effect of direct attributed non-price promotional mass-gift-commodity offer frames for customer loyalty responses. In Business Economics.http://hdl.handle.net/2105/14130

Get what you gift.