2013-08-15
Get what you gift.
Publication
Publication
Examining the effect of direct attributed non-price promotional mass-gift-commodity offer frames for customer loyalty responses.
Additional Metadata | |
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Lourenco,Dr. C.J.S. | |
hdl.handle.net/2105/14130 | |
Business Economics | |
Organisation | Erasmus School of Economics |
Yark, Renatus. (2013, August 15). Get what you gift.. Business Economics. Retrieved from http://hdl.handle.net/2105/14130
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