Initating new business development in established technology oriented companies

Though researchers view corporate entrepreneurship as a process, descriptions of the process itself are less easy to find. There is more to find on what has to be brought into the process and what will have to come out, than actually explaining what characterizes the process. This paper presents and tests a model that examines both the choice for corporate entrepreneurship and the process of generating and collecting ideas in established technology oriented organizations. The findings clearly state that III companies that are perceived as supportive, employees know about support structures for new business development and are able to use them, which makes them feel responsible for generating ideas.