2012-10-26
Entrepreneurial Marketing: Effects on performance of SMEs
Publication
Publication
Problem: What is the effect of entrepreneurial marketing on firm performance in an economic recession? Purpose: The primary purpose of this study was to perform an exploratory study of the research problem by addressing four hypotheses.
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| Serge Rijsdijk, Jan Looman | |
| hdl.handle.net/2105/14882 | |
| New Business: Innovation & Entrepreneurship | |
| Organisation | RSM: Parttime Master Bedrijfskunde |
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Sikke Hempenius. (2012, October 26). Entrepreneurial Marketing: Effects on performance of SMEs. New Business: Innovation & Entrepreneurship. Retrieved from http://hdl.handle.net/2105/14882
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