In today’s organizations time-to-market is seen as a source of competitive advantage because it increases product profitability. A swift development of new products and technological enhancements is therefore crucial in order to be able to compete in the arena where market share and interest from the customer is at stake. New Product Development (NPD) teams that hold the key to the company’s future profit therefore get a lot of attention from (senior) management.

Prof. dr. Justin Jansen, Dr. Job Hoogendoorn
hdl.handle.net/2105/14883
Strategisch Management & Strategische Vernieuwing
RSM: Parttime Master Bedrijfskunde

Mayk van den Hurk. (2012, September 19). What is the interrelationship between team characteristics, knowledge management and team performance?. Strategisch Management & Strategische Vernieuwing. Retrieved from http://hdl.handle.net/2105/14883