The determinants of consumer behavior in music consumption in China

The thesis concentrated on the determinants of consumer behavior in the field of Chinese music industries. It included several key concepts, such as cultural consumption, music industry, and consumer behavior. Through the literature review of these academic concepts and existed relevant studies, a theoretical framework has been concluded. Then, a quantitative research tested the theoretical framework in order to exam whether it can be applied to China’s situation. According to the research and data analysis, it is seen that Chinese situation have some differences from western countries’ while most of the determinants influence Chinese consumer behavior as well.