2013-08-30
One in a million.
Publication
Publication
What is the process of internationalization of a music festival?
This thesis analyzes the recent phenomena of music festival internationalization and the factors that have influence on this process. The concept of internationalization was explored through the analyze of the aspects that create the success of a music festival, tactics that should be used while entering a new market as well as the role and functions that festival brand plays during the process of internationalization.
| Additional Metadata | |
|---|---|
| , , , , , | |
| Lavanga, M | |
| hdl.handle.net/2105/15181 | |
| Cultural Economics and Entrepreneurship , Master Arts, Culture & Society | |
| Organisation | Erasmus School of History, Culture and Communication |
|
Brice, S. (2013, August 30). One in a million.. Master Arts, Culture & Society. Retrieved from http://hdl.handle.net/2105/15181
|
|
