2013-11-05
The Power of In-Store Audio Advertisement: Examining the Effect of Focused Audio Marketing on Brand Sales and its Underlying Mechanisms
Publication
Publication
| Additional Metadata | |
|---|---|
| Camacho, dr. N.M.A. | |
| hdl.handle.net/2105/15523 | |
| Business Economics | |
| Organisation | Erasmus School of Economics |
|
Graaf, M.A. de. (2013, November 5). The Power of In-Store Audio Advertisement: Examining the Effect of Focused Audio Marketing on Brand Sales and its Underlying Mechanisms. Business Economics. Retrieved from http://hdl.handle.net/2105/15523 |
|