2013-11-05
The Power of In-Store Audio Advertisement: Examining the Effect of Focused Audio Marketing on Brand Sales and its Underlying Mechanisms
Publication
Publication
Additional Metadata | |
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Camacho, dr. N.M.A. | |
hdl.handle.net/2105/15523 | |
Business Economics | |
Organisation | Erasmus School of Economics |
Graaf, M.A. de. (2013, November 5). The Power of In-Store Audio Advertisement: Examining the Effect of Focused Audio Marketing on Brand Sales and its Underlying Mechanisms. Business Economics. Retrieved from http://hdl.handle.net/2105/15523
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