Different donation structures and their impact on the effectiveness of a cause-related marketing campaign

Additional Metadata
Thesis Advisor	Adiguzel, dr. F.
Persistent URL	hdl.handle.net/2105/15539
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Veleva, S.K. (2013, October 9). Different donation structures and their impact on the effectiveness of a cause-related marketing campaign. Business Economics. Retrieved from http://hdl.handle.net/2105/15539

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