Different donation structures and their impact on the effectiveness of a cause-related marketing campaign

Additional Metadata
Thesis Advisor	Adiguzel, dr. F.
Persistent URL	hdl.handle.net/2105/15539
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Veleva, S.K. (2013). Different donation structures and their impact on the effectiveness of a cause-related marketing campaign. In Business Economics.http://hdl.handle.net/2105/15539

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