NGO‘s and the case of "KONY 2012"

This thesis documents a critical narrative analysis of the discourse surrounding the ―KONY 2012‖ campaign and video as found in texts, documents, and artifacts stemming from NGO‘s Amnesty International, Human Rights Watch, and Invisible Children. A critical narrative analysis was done to better understand the areas of comparison and contrast between these NGO‘s on the subject of ―KONY 2012.‖ Texts, documents, and artifacts were examined in order to uncover these areas of comparison and contrast, and resulted in three themes: 1) online mobilization, 2) formal authority and discursive legitimacy, and 3) the solutions to the Joseph Kony/ LRA problem. Knowing this contributes to a better understanding of how mobilization has changed, and the formal authority and discursive legitimacy of NGO‘s in the representation of issues and solutions.