2011-09-28
Can Sustainability create Value?
Publication
Publication
Sustainability is here to stay and getting of more importance also for Business to Business (B2B) companies. Not only to safeguard their raw materials but also especially for chemical companies a way to improve their image. The growing dependence of companies towards each other in the value chain also gives the need for differentiation. Branding is the way to profile your strengths in this and to create a sustaining position.
Additional Metadata | |
---|---|
Dr. F. Wijen, Dr. G. Berens | |
hdl.handle.net/2105/15716 | |
Strategisch Management & Strategische Vernieuwing | |
Organisation | RSM: Parttime Master Bedrijfskunde |
Piet Keim. (2011, September 28). Can Sustainability create Value?. Strategisch Management & Strategische Vernieuwing. Retrieved from http://hdl.handle.net/2105/15716
|